Nature Unleashed - Digital Campaign
In collaboration with ‘Lonely Planet’ and the animal rights charity ‘Freedom for Animals,’ Nature Unleashed is a campaign that blends conservation and adventure to both inspire and educate tourists on how to ‘travel kind’ and see the animals they love and admire in the wild, where they belong. The campaign focuses on promoting the beauty and magnificence of seeing wild animals in their natural habitat, meanwhile inspiring the wanderlust spirit of travel and adventure.